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Fundraising Appeals

Fundraising Services | Fundraising Appeals

Are you getting most from your appeals?

We can help you answer these questions to make sure you
maximise your return on investment:
  • Who should you mail?

  • How should you segment your mailing file?

  • How often should you mail?

  • Should you enclose an uplift devise with your appeals?

  • What should your mail pack consist of?

  • What other uplift ideas could you put in a pack?

  • Are they cost effective?

  • What’s likely ROI?

  • What exactly should you be asking for?

  • How hard hitting should your message be?

  • When should you mail?

  • Should you produce a magazine? Or e- newsletter for your supporters?

  • How do you promote Direct Debit?

  • What information do you ideally want from our donors?

  • How do you go about getting it?

  • How do you initiate or promote a major donor campaign?

  • How much testing should you do?

  • How do you treat ‘new’ donors?

  • How should you treat lapsed donors?

  • How often should you clean our database?

  • How should you improve the quality of the data you hold?

  • What other techniques can you introduce to improve our ROI?

  • How do you record donor and gift information?

  • How do you make best used of this information?

  • How do you get the most from our database?

  • Are you getting all the Gift Aid to which you are entitled?
  Fundraising Appeals

What our clients are saying
about us…

“These are excellent and encouraging results. Thank you.” Douglas Batchelor,
Chief Executive, League Against
Cruel Sports

“CGL have a great understanding of the charity sector. They are expert at identifying, motivating and managing target audiences and have the creative skills to produce fundraising and marketing materials which consistently deliver excellent results.” Jo O’Neill, Head of Fundraising, Medical Aid for Palestinians

“CGL have been a key supplier to Diabetes UK for twelve years and I’ve found them to be a very professional, reliable and proactive partner. I would happily recommend their services.” Mike Hilder, Membership Marketing Manager,
Diabetes UK

“Thanks for everything, from the production to the mail out – I’m delighted with how it’s all gone.” Simon Bibb, Membership Manager,
The Royal Photographic Society


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