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Legacy Marketing

Every year over 2 billion is left to UK Charities in the form of legacies. It is recognised that legacies can offer the best return on investment on any form of fundraising.

  • 500,000 people die in the UK annually

  • £40 billion is bequeathed each year

  • Legacy income to Charities is increasing

  • Membership organisations are uniquely positioned to benefit from legacies

  • There are tax advantages for the heirs of people leaving legacies to Charities

  • The potential for growth in the legacies is huge - only 13% of people leave charitable legacies in the UK
RPS Legacy Booklets
CGL Membership Services has helped many membership based charities (and non-charities) design and implement legacy programmes.

RPS Legacy Booklets Inside

  Writing Legacy

For more information or to arrange a meeting to discuss your legacy marketing further, you can contact us by phone 01293 773221, email or by filling out our contact form online.

Membership Services

- Membership Cards
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- Subscription renewals and reminders
- Enquirers packs
- Welcome packs
- Questionnaires and surveys
- Lapsed member reactivation
- Fundraising services
- Appeal mailings
- Raiser's Edge expertise
- Data cleaning and profiling
- Gift Aid auditing and promotion
- Response handling and fulfilment

"CGL have been a key supplier to Diabetes UK for twelve years and I’ve found them to be a very professional, reliable and pro-active partner. I would happily recommend their services."
Mike Hilder
Diabetes UK, Membership Services Marketing Manager


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