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Promo Products Drive Loyalty and New Business Alike
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New Research conducted on behalf of the British Promotional Merchandise Association (BPMA) has revealed that marketers are spending more on promotional products to maintain customer loyalty and attract new business during the recession.

The BPMA research highlighted the follow key findings:

 49 per cent of senior marketers have increased spend on promotional merchandise since the last financial year

 83 per cent of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next

 73 per cent of buyers use merchandise at promotional events, and over three-fifths (63 per cent) of buyers use it for brand awareness and re-branding

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 66 per cent of senior marketers purchase promotional products at least every three months

 Merchandise is used because it targets customers effectively, ensures brand messages last longer and creates loyalty

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